To create is to live

Graphic design, illustration, and animation studio by Leticia Arriaga, dedicated to giving life to your ideas through creative and useful proposals for your projects.

What do you want to create today?

My objective is to help you get to the heart of your vision and transform that energy into a real project.
It’s an exciting, full-circle process with one big goal:
to attract like-minded customers and help your business connect, grow, and thrive.

Tell me about your project—I’d love to hear your ideas.

Let’s talk

Some of my projects

Click on the image to learn more

Birds

Personal work

Secret Owl Society by Michelle Rohr

Illustrations

Sales Oracle

Book Cover and Chapter’s illustrations

Kiwi Networks

Logo animation

Tribu de soles

Illustrations

Otterina

Children’s book illustrations

Lazarena Jewelry

Branding

Flamingo

Personal work

Xkanda
Mexican artisans 

Branding

Tazza Coffee

Branding

Promo Espacio

Animation | Motion graphics and 3D

Nuupi

Branding

OAK 58

Logo animation

Idesa

3D animation video and graphics for 60 anniversary

Neuroeduca

Educational board game for children

Heilen

Branding

Mar Carpio
Yoga & Mindfulness

Branding

Grandma’s advice

3D animation intro for content section

Hola!

My name is Leticia, and I’m a Mexican artist and designer currently living in Zurich, Switzerland.

I created my studio, Loluum, as a space to explore my style, stay inspired, and bring meaningful ideas to life. Rooted in nature, animals, spirituality, and my Mexican heritage, my work is colorful, playful, and uniquely crafted with heart.

I like to call this space a Creative Studio—because, beyond creating beautiful designs for you, I’m here to craft something new, thoughtful, and truly aligned with your vision. I feel incredibly lucky to have been able to collaborate with clients from all over the world for more than 15 years.

Thank you for being here.

Click Here

Testimonials

Happy Clients!

★★★★★
I’m currently working with Leticia doing my branding. This is new for me and she has been incredibly helpful, very patient and absolutely wonderful to work with. I’m excited with all the ideas she brings me and I can’t wait to launch my brand with Leticia’s beautiful work. I recommend her 100%”
Nathalie PalmerVirago Impact
★★★★★
I always come back to work with her, we have done 3 projects together and she brings the best to my Brands.
Rocío DíazBR Doctors
★★★★★
“Thank you Leti Arriaga for joining this project with your illustrations and helping me turn a dream into reality.”
María HernándezEl Oráculo de las ventas